Historically, Sikh characters have never had much of a role in advertising.
http://us.rd.yahoo.com/dailynews/rss/search/sikh/SIG=120h0bdfe/*http%3A//www.agencyfaqs.com/news/stories/2005/06/08/11672.html
agencyfaqs! Madhumati. Karz.. Greenply. Now, what links these names together? If you had thought that the plywood brand was used in the sets of 'Madhumati' and 'Karz', you would be way off the mark. Weird that it may sound, the common thread is reincarnation...
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